This is the second of a two-part article on the making of the music video Live, from HoZ directed by Chris Aran and shot with the Freefly MoVI M10 system allowing for fluidity of movement, produced by Mario Gonzalez for the upcoming album 8th Wonder.
The first part of the article is available at: HoZ – Live | Making the Music Video, Part 1
HoZ and Live Comes to Life
Bryan Dominguez, that’s HoZ. After meeting him several times I got an email from Bryan and was confused as to who it was. And it finally dawned on me. That’s how used to accepting stage names we’ve become working in the entertainment industry.
So HoZ loved the concept and his producer from G-Unit, Mario Gonzalez asked me about how we would pull Live off. I had just completed production on two Morning Glory videos, Punx Not Dead, I am and I Am Machine Gun with cinematographer Jon Fordham. So I figured lets keep the ball rolling here, and suggested Jon. Mario saw the work we’d done together for Morning Glory, and it didn’t hurt that Sway had praised Jon’s skill set as well.
Mario didn’t really need much convincing and so it was game on…
Our Secret Weapon: the Freefly MoVI Brings Life to Live
The basic idea was to have HoZ play multiple characters in the video with virtually no cut points. So I wanted to use the amazing Freefly MoVI system to allow stabilized movements floating around in a world that would take us seamlessly from one character to the next. Moving constantly revealed a new version of HoZ whether he was rapping for cash in the park, or a pedicab driver with tourists for passengers.
The first half of our day we filmed up in Columbus Circle at the entrance to New York City’s Central Park. We did several long takes where HoZ had to run around and become three different characters while the camera moved onto someone else to buy him some time for a (very) quick costume change. It was pretty tricky but it worked out great.
Freefly MoVI to the Rescue
The second half of the day we had planned to do a similar idea in a hotel lobby but unfortunately lost our location. Instead, we traveled uptown and shot at a few different locations including a subway platform and a Bodega. While this part of the video didn’t have the same setup as the first half, the fluidity of the Freefly MoVI helped us keep the overall motion consistent.
We played a bit with space by walking the camera through a mini van and over a bar twice while a bartender served drinks – all made possible by he MoVI system which was pretty liberating as we moved around.
Editing the Hoz Live Music Video with Mario Gonzalez
The music video was edited pretty quickly. Since there weren’t very many cuts, it mostly came down to selecting which long take worked the best overall. Once the cut was done, Jon applied his color work magic and it was all finished. Post production on Live was probably the fastest I’ve ever experienced, which made Mario Gonzalez one happy producer!
You can catch the first part of the article here for more info, but suffice it to say that making the music video for Live was a riot tamed by the Freefly MoVI that allowed us to keep the focus on HoZ and his fluidity of movement – and makes me look forward to the release of 8th Wonder and the possibility to continue our creative collaboration together.