Chris Aran directs the latest music video, Coming Up To Breathe, for christian hip hop artist Ruslan. Filmed in Southern California, the video comes as new content for Ruslan’s recent solo project, Out Of It released on Kings Dream Entertainment.
Coming Up To Breathe
After several projects with Ruslan over the years as a director on videos like Passion Art: Yap Yap and Good Morning, it was inevitable that we became friends. During a creative conversation, we were talking about how much I loved scuba diving and how I wanted to shoot a music video underwater. He kept this in mind and a few weeks later gave me a call.
“I’ve got a song that we can shoot in the water!” The track he sent was Coming up to Breathe. I agreed imideitely for the creative possibilities and the challenge. He sent me the track and I began weaving a concept about a guy with social anxiety who felt like he was drowning while surround by crowds of people. He liked it and so we ran with it.
The Music Video gets put on hold
We pulled together a few resources and with the help of some of Ruslan’s friends and fans, we secured a location with a pool and a location on the beach. Aimee Musil, who also cast my film And Then I Woke Up, saved the day by handling all of the production needs I couldn’t tackle while directing and being submerged in water.
After several hours of shooting in and out of the water we sat down, watched the footage and got pretty excited about having a new music video with a look we hadn’t previously attempted. I left California and Ruslan began the edit. But the edit was put on hold indefinitely while he switched gears and began his new label Kings Dream Entertainment.
Kings Dream and the final edit
After producing two solo albums for artists under his label, Ruslan went back to his own solo project titled Out Of It, in which Coming Up To Breathe would finally see the light of day. We got on the phone and pulled the project from hiatus and began talking final edit for release.
Since so much time passed since the initial filming, Ruslan now had a beard and longer hair. We needed a way to bring his new appearance into the video. The solution was to shoot a new ending that would essentially reveal his modern appearance.
Interestingly enough, adding the new footage worked well as the entire video plays as an alternate persona that ultimately needs to be conquered in order for the character to function socially.
So I’m glad to finally share my latest music video directed for Ruslan, Coming Up To Breathe. If you like this or any other work on my site don’t forget to sign up below or follow me on social media!