The music video for Passion Art Yap Yap by theBREAX was directed by writer-director Chris Aran. The opening features the christian radio show host DJ Wade-O. The track hails from the album BREAX Over 2 with the video filmed entirely in New York City.
These are theBREAX with their Passion Art Yap Yap – ing.
I met theBREAX at the Movement Church in Southern California while shooting a documentary on a magician friend of mine who goes by the name of Smoothini the Ghetto Houdini. theBREAX, made up of Ruslan, Beleaf and Mic B, had a spot in the church they perform at and agreed to share the stage with Smoothini one night so that he could do some magic.
I liked what theBREAX was doing musically, so I kept in touch with Ruslan who was the head of the band and a few months later we made two smaller music videos together.
theBREAX went on tour throughout the US and called me telling me they would be arriving in New York to do a show down at NYU. There was a bit of talk about maybe doing a small video but nothing was set in stone. Then about a week before they arrived Ruslan asked me to direct a track off the BREAX Over 2 album and we did.
Concept for theBREAX | Passion Art Yap Yap
I knew I wanted a bit of a less polished look for the Passion Art Yap Yap video and did not want anyone rapping into the camera. The track reminded me of some of the earlier stuff done by rappers like Common, so I was pretty excited to work on this one. The idea was basically to have some performance pieces that were more like portraits with some interesting backdrops throughout the boroughs.
DJ Wade-O, who I had just met at the head of this project, had a part to play in the opening of the song. He took some time out of his schedule and came down to have an appearance in the opening of our video. You can check his website out at DJ Wade-O.
Timing was limited so I enlisted the help of one of my camera buddies Glen Chin to shoot. Chris Villafuerte and I scouted some great exterior locations that mostly made it in to the video. The two camera setup saved me on coverage because our day was cut short due to their limited schedule.
We spent about 6 hours running around Brooklyn and Manhattan basically playing the track from a phone so they could lip sync to it. It wasn’t a very fancy setup but it worked and we were having a great time.
After theBREAX left town, I shot a bit of b-roll on my own and cut the video myself on Final Cut Pro 7 within a few weeks. It was a quick project but overall a really fun one to do with some great people.
Although the music video for Passion Art Yap Yap by theBREAX was done in such a short amount of time, it was still a great project to have been a part of. Running around my home town, and meeting new people like radio show host DJ Wade-O made it a fun experience.